New York (CNN Business)Twitter says President Donald Trump has violated its rule against glorifying violence and has affixed a warning label to one of his tweets — the first time such action has been taken against the president’s account.
The social media platform is using what it calls a “public interest notice” to flag the president’s incendiary post about the protests and violence in Minneapolis, Minnesota.
This means the tweet will not be removed, but will be hidden behind a notice that says “this Tweet violated the Twitter Rules about glorifying violence. However, Twitter has determined that it may be in the public’s interest for the Tweet to remain accessible.” Users can view it if they click past the notice.
“As is standard with this notice, engagements with the Tweet will be limited,” the company said. “People will be able to Retweet with Comment, but will not be able to Like, Reply or Retweet it.”
The post in question was about a third night of protests following the death of George Floyd, a black man who was filmed on video saying that he could not breathe as a white police officer used his knee to pin Floyd down.
As cable news networks carried images of fires and destructive protests in Minneapolis, the president tweeted at 12:53 a.m. ET: “these THUGS are dishonoring the memory of George Floyd, and I won’t let that happen. Just spoke to Governor Tim Walz and told him that the Military is with him all the way. Any difficulty and we will assume control but, when the looting starts, the shooting starts. Thank you!”
His phrase “when the looting starts, the shooting starts,” mirrors language used by a Miami police chief in the late 1960s in the wake of riots. Its use was immediately condemned by a wide array of individuals, from historians to members of rival political campaigns.
Some users reported the tweet to Twitter as a rule violation.
Less than two-and-a-half hours later, the company took action. “This Tweet violates our policies regarding the glorification of violence based on the historical context of the last line, its connection to violence, and the risk it could inspire similar actions today,” the company said.
“We’ve taken action in the interest of preventing others from being inspired to commit violent acts, but have kept the Tweet on Twitter because it is important that the public still be able to see the Tweet given its relevance to ongoing matters of public importance.”
Twitter (TWTR) has said in the past that it makes exceptions to its rules when heads of state are involved, due to the inherently newsworthy nature of their posts.
The company’s flagging of Trump’s post comes during a week of intense vitriol directed at Twitter by the tweeter-in-chief.
On Thursday, the president signed an executive order that purported to address “censorship” by Twitter and other social media companies. He was perturbed by Twitter’s decision to affix fact-check type labels to two of his misleading posts about mail-in voting ballots.
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