‘Devastated’: Refunds unlikely after bridal boutique collapse

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The shock collapse of popular wedding dress boutique The Bridal Atelier has left brides-to-be across Australia stranded without their dresses, and liquidators of the company say it’s unlikely consumers will receive any money back for their orders.

Liquidators Michael Dullaway and Mark Pearce of Pearce & Heers on Tuesday were appointed to two businesses that ran the company’s stores in Sydney and Melbourne.

The company’s website and social media channels have shuttered.

The Bridal Atelier offered wedding dress fittings in the two cities and was a stockist of several third party bridal designers, who manufactured dresses for the business.

Dullaway said there were numerous customers who had placed orders with the business at the time that the brand collapsed.

“We have notified people who we are aware of, who have purchased dresses from the two businesses, and we have also contacted designers who were manufacturing and supplying dresses. However, unfortunately, as the companies are in liquidation, and they have ceased trading, they are unable to arrange for the completion of orders for customers which have not yet been completed,” he said.

“Lastly, whilst our inquiries are ongoing at this stage it appears unlikely that customers will receive any money back from orders placed.”

The company’s collapse has left designers which made dresses for The Bridal Atelier scrambling to communicate directly with customers and try to fulfil their orders before their big days arrived.

Bridal designer Anna Campbell made a call-out to customers on social media, asking them to get in contact if they had recently made an order for an Anna Campbell dress through The Bridal Atelier.

“We are devastated to hear of the sudden and heartbreaking closure of our Sydney retailer, ‘The Bridal Atelier’,” the company said on Facebook. “Rest assured that we will remain dedicated to upholding our commitment to you and will ensure that the highest level of service and care is provided through every step of your remaining bridal journey.”

Fellow designer Love Honor Bridal also urged consumers to make contact directly if they had recently placed an order.

The Bridal Atelier was owned by fashion entrepreneur Erin Juchima. The company’s social media accounts and website are no longer online, but archives of the website from earlier in 2023 outline the company’s focus on international bridal designers and providing comprehensive dress fitting services.

“At the forefront of our signature offering is a tailored dress shopping experience that is inviting and filled with dresses that feel effortlessly like something you’d actually wear,” the company said on its website.

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