Inside Dyson's bizarre metaverse vision – with VIRTUAL hair dryers for you to try and VR shopping trips

FORGET websites, the next time you buy a Dyson product it could be in the metaverse.

The British firm has already built a virtual reality experience for people to explore its popular hair dryers, straighteners and stylers but that's just the beginning.

A senior official for the company has revealed to The Sun that they are already thinking about the metaverse.

Sean Newmarch, Global Ecommerce Director at Dyson, envisions not only for people to be able to virtually walk in and get hands on with vacuum cleaners, hairdryers and other well-known products.

But also to create a place for people to explore laboratories and see how things are made.

"I think the metaverse is going to be two fold," he said.

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"You will have the immersive metaverse driven by virtual reality hardware and then you'll have the world that is overlaid through augmented reality.

"I think as technology takes it from here to here, VR glasses and things, that's probably going to be the biggest point of adoption."

Dyson's current VR offering is treated as an extension to its physical stores, so people can try products from the comfort of their own home.

But when they want to buy something, they're redirected to the usual website shopping page.

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That could change as the metaverse develops and payment methods are built within it.

And it's not the only thing Dyson has been working on lately.

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Last week, the firm gave a special glimpse of secret robot prototypes its been developing to carry out household chores.

The autonomous devices use robotic hands that grasp bits left around the house, suggesting the tech company is moving beyond robotic floor-based vacuums.

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