What is Vero, why is the app being called the new Instagram and how do you use the social network?

VERO is hoping to be the next big thing in the massive money-spinning world of social media.

The photo-sharing app – which has been hailed as the new Instagram – is available for free for the first million users. But what is it, and what makes it unique? Here's the lowdown.

What is Vero?

Vero is primarily a photo-sharing social network app.

It allows users to post glossy snaps online to share with their friends and followers – similar in many ways to Instagram.

But its developers are hoping that a few unique features and its glossy design could help the app muscle its way into social media stardom alongside Insta, Snapchat, Facebook and Twitter.

What sets Vero apart from other apps?

Vero will not have any adverts – after the first million users sign up it will run on the "small annual fee" of subscribers, although its price has not yet been revealed.

Users' feeds will update in real-time and run chronologically, so you're not looking at old photos over and over again.

And it will have categories like links, books, movies and more to help organise your interests.

The company says: "The feed is composed of your posts and the posts of people you’re either connected with or people you follow.

"We don’t curate it, manipulate it, insert advertising in it, or hold back posts.

"You see what has been shared with you, when it’s been shared with you."

And while advertisers can pay to post photos of their products and services on the site, they will only appear in real-time and cannot be "boosted" to stick to the top of users' feeds like in other apps.

But there is concern that Vero's T&Cs give it copyright ownership over your photos, giving them the right to use content in posts without paying royalties.

And there have been technical problems as hype around the app grows and people rush to sign up.

Vero said on Twitter that it was "experiencing intermittent technical issues" due to "very large traffic".

Although this may be a clever ruse to build an aura of mystery and entice more curious users to sign up.

 

 

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