Meet 'Generation Covid' — the newest cohort on the heels of Gen Z

  • Gen C, short for "Generation Covid," is the generation behind Gen Z, according to a Bank of America Research report.
  • Most of Gen C's members are toddlers right now, but the report states they'll grow up to differ from Gen Z in four key ways.
  • It will be the first generation to experience mass problem-solving through fiscal stimulus, will interact with peers in a completely new way, won't be able to live without tech.
  • This new generation also won't remember the pandemic, setting it apart from Gen Z.
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Say hello to Gen C.

Short for "Generation Covid," Gen C is the burgeoning generation following in Gen Z's footsteps — but it's expected to differ from the older generation in three key ways, according to a new Bank of America research report.

Gen C will be the only generation to know problem solving "through fiscal stimulus and free government money," the report stated, which could lay a strong foundation for universal healthcare and universal basic income. 

The pandemic will also set precedence for how the generation will physically interact, according to the report, making normal signs of intimacy — like hugging — abstract and normalizing virtual attendance at events and in classes. In fact, the report continued, Gen Cers won't be able to live without tech in every aspect of their lives, from online virtual tutors for personalized schooling to food delivery services that personalize food requirements.

Gen C also won't remember the coronavirus, the report predicted, similar to thoughts expressed to Business Insider early on in the pandemic by generational researcher Jason Dorsey, president of Center for Generational Kinetics (CGK) and author of the upcoming book "Zconomy: How Gen Z Will Change the Future of Business."

"COVID-19 is looking to be the dividing line between Gen Z and the beginning of the next generation," he said, adding that generations have historically been divided by impactful events. These events, Dorsey said, typically create fear and uncertainty; change how people view the world, the past, and the future; and affect how people take risks and make decisions.

Being part of Gen Z means you'd have to understand what's happening in the world right now and form a new perspective on the future because of it, he added.

Even though the oldest members of the next generation are likely born already and are at most 4 to 5 years old, Dorsey said, they'll likely be defined by growing up in a post-pandemic world and not by bearing the brunt of the pandemic, as Gen Z is.

"We don't know what they'll look like because they're so young," Dorsey said of Gen C. "But we do know that they will learn about COVID-19 in their history books."

Generation Z from Insider Intelligence

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